MISSION

In a capitalist democracy, power, and the voice of the people does not exist. 

More accurately it does exist but in a powerless state where government actions and policy production is more dictated and held accountable by profit algorithms; the voices of the common people are overshadowed. We all know this to be true, but feel powerless to its immensity, systemic reach and the broader implications of this compounding realization.

Driving us towards an individualized anxiety these thoughts leave us with the rendering to cope. 

How do we cope you might ask?

In the ways we are educated to within this same system that profits off our ignorance. Seek value in things, amass capital, and spend capital for the sake of self soothing our anguish at the state of the world.

In a game where we have everything but a voice.

Enter SON, Subject of Nothing as a player in the race.

One that is watched, perceived and heard. A brand that stands in opposition to the system that sustains it. The bow-staff weapon of the resonant frequency of the world which is used as a vessel to express and represent the capital interests that lie in love and higher frequency thought.

Using its then garnered capital momentum to educate the people on the power of consciousness and perception. There is one goal in mind, to inspire a more beautiful community and world. 

When we want everything, what we need is

No thing.